Strategy & Innovation
Ee Lynn is currently involved in Strategic Planning and Innovation under the Group Strategy and Innovation department of Sime Darby Berhad. She is one of the pioneer members of the Innovation unit formed in June 2015. Alongside innovation thought leaders of the company, she assists in developing the robust innovation roadmap that covers the strategy, governance framework, process, talent and culture of Sime Darby Berhad. She focuses on collaborations with leading innovation experts in the industry, partnerships with internal and external stakeholders and the execution of innovation initiatives to foster and create a holistic innovation ecosystem within the company.
Having completed Genovasi’s Innovation Ambassador Development Programme (IADP), she is a huge proponent of design thinking and uses the human-centric approach to problem solving in her daily life. Leadership, building creative confidence in others and empowering women to excel in the modern world are things that she truly cares about. She hopes to be able to inspire others through the philosophy of “knowing, doing and being.”
She is also a recipient of the Yayasan Sime Darby Full Scholarship and holds a Bachelor of Economics and Finance from The University of Manchester. Outside of work, you will find her running marathons, painting, travelling and volunteering for non-profit organisations.